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HAY is an everyday luxury basics range that merges comfort with effortless silhouettes for a fresh take on essential wardrobe classics. A series of iconic pieces have been reinvigorated for a modern audience who want wardrobe staples in high quality fabrics. 

The foundation of each collection is formed from continuous, classic pieces with seasonal additions.  The fabrics have been specially designed to exude a quality feel while retaining their elasticity and shape. Every style allows for one size to fit a UK 8-12. 

Launched in 2011 with an exclusively navy palette, now with its second collection, HAY introduces the perfect white t for girls and boys, seamless technology and grey marl sweat fabric. 

HAY blurs the lines between luxe sportswear and everyday basics. With a minimalist aesthetic and a nod to the simplicity of the 90s, HAY is stylish and uncomplicated.